If you think Delhi was tough then, Gurgaon was infernal. Around 60+ teams participated in this newly added city for Tata Crucible- Corporate edition. Pickbrain warned the participants that it would be a private sector battle as the Delhi had been a public sector wipe-out. The atmosphere at the hall was abuzz with the quizzing acumen. And Pickbrain added many facets to them with his brilliant questions. The people at Greycaps must had done many brain storming sessions before getting out with this piece of art. The prelim, in the matter of difficulty level, was tougher than the earlier quizzes this year. Absence of many quizzing giants from the Delhi edition was cited as the reason for this by Pickbrain. So let’s have a ride to this quizzing pardise:



  1. Which company has a CSR initiative called Ahaar Abhiyan?

GlaxoSmith Kline

  1. Which automobile company has an inhouse crative agency named Innocean?


  1. Which German company, founded in 1899, has the motto “Immer Besser” meaning ‘Forever better’?


  1. What will be offered by Kashi Vishwanath temple in association with Shri Prakash Raghuvanshi?

Packaged Manure

  1. Identify the fictional beer. [Hint: Simpsons]

Duff Beer

  1. Which brand manufactured and sold by World Kitchen has the tagline “Beautiful, Stylish, long-lasting”?


  1. Founded by Pierre Lazareff and his wife Helene Gordon in 1945, world’s largest fashion magazine.


  1. Who is Oxfam’s first global ambassador from the eastern hemisphere?

Rahul Bose

  1. Who has been named as the new chairman of F1 racing?

Peter Brabeck

Identify the company.


  1. Which famous designer aspired to a career in medicine after reading A.J.Cronin’s novel “The Citadel” and enrolled at University of Bologna?

Giorgio Armani

  1. Which French citizen and cellar master introduced corks to wine bottles?

Dom Pérignon

  1. Mille Miglia, L.U.C., Happy Diamonds, Happy Sport, Happy Spirit, Classiques etc. are the collections of which Swiss luxury brand which redesigned the Palme d’Or award in 1998?


  1. The name of which photographic products company is derived from a German acronym and literally means “limited company for dry manufacture”?


  1. Identify the brand.


  1. What book publishing firm was named after a belligerent bird by Bernard Geis in 1945?

Bantam Books

  1. Introduced in 1948, the original prototype was based on military developments that wer originally classified for dispensing insecticides. However this uses CFC as main component, which was criticised due to concerns over destruction of ozone layer. What?

Air freshener/ Aerosol 

  1. In April 2008, this company changed its name and thus added healthcare in their name and also adopted an ancient yogic posture of Gyan Mudra as their logo. Which company?

Piramal Healthcare

  1. The petroleum products of the national company of this country are sold under brand name Q8 since 1988?


  1. This is M. Mahadevan. Which brand did he launch?

Hot Bread

  1. Meaning “King of fine wools”, name this shawl which is woven with the down hair of the Tibetan Antelope (Chiru) by the weavers of Kashmir.


  1. What originates from the tradition whereby young hunting dogs in Britain were trained to follow a scent with the use of Red fish?

Red Herring

  1. An HBS case study on Project Management examines how he (an Indian) and Public Enterprise dealt with the accidents occurred due to the company’s ongoing project. Identify.

DMRC & E. Sridharan

  1. Identify the brand.

Burger King


Teams that made it to the finals

  1. Ankit Vohra & Gopal Krishna: GroupM Mindshare
  2. Sankalp B & Shashi Shekhar: KPMG
  3. Avinash Mudaliar & Ketan Sastry: Times Internet
  4. Rohan Khanna & Anupam Jain: Genpact
  5. Anurag & Vaibav: IPM India
  6. Gautam & Tanmaya: Reckitt Benckiser


Rohan Khanna, the current national champion, arrived in the final with a different team this year.


Round-1: Tips & Trends

  1. Innovation “Forza Blu” created by Italian Navy to support itself financially. What is it?

Energy Drink

  1. Created by Burn Side Brewing of Portland, USA, heavily protested by BJP. What?

Kali-Ma beer

  1. What was invented by Andre Laguerre to fill the winter months, a typically slow point in the sporting calendar?

Sports Illustrated Swimsuit Issue

  1. Who was the unusual funds provider for the Institute of Theoretical Physics (now known as Neil Bohr’s Institute)?

Carlsberg beer

  1. Founded as Sandys this Italian sports brand started the fashion of colourful sportswear in 1970s, now owned by Hong Kong based Chinese businessman Billy Ngok. Which brand?

Sergio Tacchini

  1. Vitesse, Sang Bleu, L’Or Blanc. Editions of what?

Bugatti Veyron


Round-2: Business Appraisal

  1. Who is LIC’s strategic partner in Mutual funds investment?


 A very unlikely answer was produced by Times Internet: Red Cross.

  1. What does PIP produce? (very controversial product)

Breast Implants

 This question also proved a bit tougher for the guys at stage but a gentleman from Ernst & Young answered it with sheer confidence.

  1. Which file-sharing site did he launch?

Trip Adler of Scribd.com

  1. What was created by Tōru Iwatani which became so popular that a legal strategy got its name form that?


  1. Identify the company.



Round-3: Tata World

1.Tata Communications has launched TGN-EA. What does EA stand for?


  1. Tata motors has launched TLAV in India-first of its kind. What does ‘A’ stand for?


  1. Maithon Power Ltd. is a joint venture between Tata Power and which company?

Damodar Valley Corporation

 Before Pickbrain could finish his question, Reckitt Benckiser cracked it within seconds.

  1. What was created by Jamsetji N. Tata on the advice of Swami Vivekananda after founding Steel industry in India?

IISc, Bangalore


Round-4: Lateral World

Connect on Aliva biscuits

Connect on NCR Corporation

Connect on Suzuki

Connect on Rasna

Scores were like this:

Genpact: 60

Times Internet & Reckitt Benckiser: 25

GroupM Mindshare: 10

KPMG & IPM India: 0

If there was a contest, it was for 2nd place as Genpact was way ahead with the scores.

Round-5: Brick & Mortar

1.What is the gold coin, first introduced in 1540 by Sher Shah Suri, named as?


  1. Which German company was acquired by Havells in 2007, which is a Latin word for “forest land”?


 Genpact got this one wrong on the buzzer and lost 10 precious points.

  1. Which was the first airline to offer alcohol on domestic flights in India, offering Whiskey with breakfast on 6am flights?

Damaniya Airways

Team Genpact stormed the Guragaon finals with 50 points. There was a tie-breaker for 2nd place between Times Internet Reckitt Benckiser. They both had their score tied at 40 marks. It couldn’t have been a better final in terms of the quality of contest.


Tie-breaker round

1.Middle name Francis Charles Publius, by profession he is a doctor but he is a management guru. Who?

Edward de Bono

(Went unanswered)

  1. In 1896 a light textile material was created by this man for his company based in Zlin, Czech Republic. Identify.

Tomas Bata

(Reckitt Benckiser got this wrong)

Alok Kumar, VP & Global Head-Internal IT & Shared Services of TCS was the guest of honour. Pickbrain, on Rohan Khanna’s tremendous consistency, praised him for reaching 6 consecutive national finals.

Read More

TATA CRUCIBLE AT DELHI September 5, 2012



The first Sunday for September 2012 began with a huge downpour but soon it all came to a halt as maybe Lord Indira also knew that it was time for Delhi’s round of India’s biggest corporate quiz – TATA Crucibles. Around 100+ teams with 2 members each had gathered at The Taj Palace Hotel well before 12:30, the scheduled time for the start of the event. But the event started an hour later with the grand entry of Giri “Pickbrain” Balasubaramaniam, the host and quizmaster for the day. He began with the introduction of the brand Crucibles and then went on explaining why Crucibles 2012 is altogether a different affair than previous seasons. This year, TATA came up with the “Dynamic Format” for the quiz,.i.e., the format keeps on changing while moving from one city to another since this mega-event had a fixed format since its inception.

And then came the most awaited moment – Delhi Prelims. It was made slightly tougher than rest of the cities, as per the standards of the performance of the capital in Crucibles History.


  1. Which hospitality giant launched an environment sustainability program Planet 21?
  2. Which innerwear brand, owned by Jagannath Textiles, comes in 3 ranges- Base, Nxt and Xtreme?
  3.  According  to Hotels.com’s  new index CSI, Paris is the most expensive and New Delhi is the cheapest. What is CSI?
  4. Which MNC launched Clearvue range of ultrasound products, its first products developed in India for India?
  5. Which brand ran this campaign?


  1. Which Danish shipping magnate died on April 16, 2012?


  1. Which famous family established banks in Italy in 1397?
  2.  Which economist and president of the American Economic Association in 1948 was once Austrian Minister of Finance?
  3. Sara Blakely, who at 41 year old, is the Forbes youngest self made female billionaire. Which brand did she start with $5,000 savings?
  4. Logo of?


  1.  NSE and CARE, the ratings agencies were set up by which economist and former research officer of RBI?
    Options – Montek Singh or R.H. Patel
    R.H. PATEL
  2.  Mostly used in new age insurance plan, what name is given to the package of benefits that allows employees to make choices?
  3.   This magazine was first published in 1968, one of the most popular animal characters in the magazine is a rabbit named Cheeku.
  4.   Which car was used in the shoot of the song “Babu samjho ishare, horn pukare”, in the movie Chalti Ka Naam Gaadi?
  5. This law is named after an economist Mr. Arthur and it describes a relationship between the change in the rate of unemployment and the difference between actual and potential real GDP?
    OKUN’s LAW
  6.  Who is the nodal agency for buying agricultural commodities in spot market in India?
  7.   Wrapped in the distinct flavour of elaichi, this toffee became an alternative currency as shopkeepers would use it as loose change during those years when coins were in short supply. Name the brand from Parle.
  8.   “LAUNCH: Beyond Waste Challenge” is a partnership between Nike and ___ and aims to at finding innovative ways for waste management. Who’s X?
  9.   Identify this man from MAXIS who is alleged to have bribed the Maran brothers.


  1.  In internet lingo, what’s LOPSOD?
    Long On Promise, Short on Delivery
  2.  In 1987, a chemist at Baver in Germany chemically synthesised a stable form of chemical powder from a plant. Later, it became an active component of a drug. What?
  3.  Which millionaire sponsored the ale, tobacco, and food for the guests during Diamond Jubilee of Queen Victoria in June 1897?
  4.  From recent news : What does the term ‘Grexit’ stand for?
  5.   Ad campaign by which company?


The prelims were followed by a tea break of 45 minutes. And then the results were announced, these were the teams that reached top 6 –



Round 1 & 2 – TIPS & TRENDS

Q1. Along with Bill Smith, he developed the famed Six Sigma quality control structure, usually attributed to General Electronics. Who?
Galvin Motorola

Q2. Nadal’s video ad for?
BABOLAT (tennis, badminton and squash equipment company, best known for tennis racquets)

Q3. Companies like Best Buy and Taget are attributing their poor sales to a practice called “showrooming”. What is this?
Customer analyse the products and their cost comparisons while going to stores but buys online.

Q4. This Tata Brand was one of the earliest herbal tea companies during 1970s in America. Its trademarks include ‘Original Sweet’ and ‘Spicy Tea’. Name the company.

Q5. Who controls this company?

Prince Al-Waleed Bin Talal
Q6. Tata Steel, in 1920s, decided against the discharge of acidic waste pickle liquor from their sheet mills in the river and treated it in an environment friendly manner. How do we know this company now?
TATA Pigments

Q7.Identify this businessman

Ramachandran Galla from Amaron Batteries

Q8. Which peculiar area in Belfast, Northern Ireland has the HBO series Games of Thrones shot here?
Titanic Quarter

Q9. Connect – Huawei , Erricson and a video
Bharti Airtel

Q10. Smaug is a fictional dragon residing in Lonely Mountain and featured in Hobbit. What is its claim to fame with respect to Forbes?
Richest Fictional Person

Q11. Due to overwhelming amount of data available in social media, Sawhorse media created scalpable platforms for curating social media to honour short form content on the web. What is their most famous creation?


Li Ka Shing (Richest Asian and Chairman of Hutchison Whampoa)
Round 3 – Business Appraisal

Q1. Naturally sweet and hot new beverage launched in March 2010 by Tetley for children. Name this Tata product.
“T 4 Kids

Q2.Who in Delhi heads this environment friendly initiative – Project Roshni?

Rashtrapati Bhawan ( For making world’s first presidential office environment friendly)

Q3. Prized souvenirs starting from $100,000, they are mainly purple and green in colour with butterly colours at the bottom and are auctioned online at various sites at huge prices from customers all around the globe.
Towels from Wimbledon
(The quiz had some amazing questions but this was very well received by the audience with a thunderous applause, surely the best one of the day)

Q4. Gabon Fertiliser company is a joint venture between Tata Chemicals and Government of Gabon. Which Singapore company is also a part of this project?

Before the final round began, the winners were already clear with NTPC leading the Crucible Quotient with 110 points. But it was a close fight for second spot with CSC on 35, RBS on 30 and IOCL on 25. The only question remaining for NTPC was : Will they cross the winning score at Ahmedabad edition – 115 points , also the highest ever at Tata Crucibles this year?

Round 4  – BRICK and MORTAR

Q1. Started in Wisconsin by an Austrian immigrant John Michael who applied enamel to a cast iron horse trough to create the company’s first product. Also a big name in India.

Q2. Founded by Frits Goldschmeding in 1960 in Netherlands, it’s the largest company offering HR services in the world.

Q3. A nickname used to refer to RAF officers in WW2 because of their good looks. It was also the title of a movie made in 1997.

NTPC couldn’t stretch their score but were the undisputed champions of the evening with Pickbrain’s witty words : “If the headlines in tomorrow’s newspaper read “Tsunami Hits Delhi”, you all would know its none other than NTPC.

And thus, ended one of the most interesting quiz events I have ever witnessed with some great humour too provide by Pickbrain. At the end, the scorecard or the Crucible Quotient, as they say, read :
NTPC – 110, CSC – 45 , RBS – 25 , The Smart Cube – (-)10, IOCL – 25 an BPCL – O.

Read More




If you happened to be a quizzing plus a cricket fan, you would not have wanted to be anywhere else but in Bangalore during this weekend!!! With the second test match between India and NewZealand having started yesterday, fans here were treated to some cricket action finally after a long break. Yes the crowds did not fill up the Chinnaswamy stadium as fast as how the auditorium witnessed a huge turnout of close to 250 people at Royal Orchid Plaza. They turned up to showcase their mettle and rattle their grey cells for the prestigious TATA CRUCIBLE corporate edition, 2012. As a quizzing enthusiast, this was a treat to watch. The scheduled start of 2 PM was delayed slightly as teams were still coming in. It did start at 2.30 and the theme for the quiz was “Expect the Unexpected”. And unexpected it was as Pic Brain was nowhere to be seen. Lyod Saldhana stepped in as the quizmaster and we learnt that Pic Brain was at another quizzing event in Bangalore and would reach on time for the finals. Lloyd kept the crowd entertained with his witty one-liners that had us all laughing. Thus after 30 mins of prelims and a further 45 mins of corrections, the Bangalore finals was ready to roll. These were the 6 teams on stage:-

Rohan & Tejaswi Udupa- YAHOO
Vinod & Mahesh- HSBC
Yagnesyeshwaram & Mitesh- ORACLE
Rajeev & Sambit- DELL
Arjun & Venkatesh- TENVIC
Prasad & Sudindra- ING LIFE

After the teams took their strategic positions, Pic Brain kickstarted the event in his trademark style. ORACLE was off the blocks for a quick start but ING LIFE was not far behind. Both teams were fast on the buzzers and the other teams were beaten for pace. So after 2 rounds, innovatively named as TIPS&TRICKS and BUSINESS APPRAISAL, it was touch and go between ORACLE and ING. It was in the next two rounds where all teams showed flashes of brilliance that had the audience spellbound with the answers. The best line of the day surely belonged to Pic Brain when a team gave the wrong answer and he remarked “Invariably accurately incorrect”. ING LIFE soon followed the same path and ended up giving the lead to ORACLE- who stormed in the final rounds to emerge the worthy winners. They ended up being richer by Rs 75000 which was Rs 40000 more than the runner ups- ING LIFE. They were not the only ones to get richer though. Those who witnessed the event will vouch for the fact that they went home rich with knowledge and trivia- the very essence of any CRUCIBLE QUIZ.



  1. Maria Sharapova has launched a brand of candies such as “Cheeky”, “Sporty”, “Flashy”. What is it called as?
  2. Which company was inspired by Luxo, a Norway based company whose name in Latin means “I give light”?
  3. Which company tops the list of “Top Sales/square feet rentals”?
  4. With respect to inauguration, what was common to Union Bank and Hindustan Times?
  5. What is common to Chinese, Japanese and Korean translation of “Round Objects”?
  6. Who’s positioning is “Where learning meets fun”?
  7. The TIMES issue of “The Political Confessions of Billy Graham” was controversial for what reason?


  1. Osaifu Ketai is a trademark that is owned by NTT DOCOMO. What service does it provide?
  2. This organization underwent a rebranding after 62 years and Water, a Mudra brand, has worked on it. The old tagline of “Excellence with Integrity” changed for “For Greater Good”. The major change was dropping of its place of origin from the logo. Identify the organization.
  3. On June 2nd, 2011, she became the first woman to occupy the topmost position at her company. Forbes voted her as number 5 in the list of “Most Powerful Woman in the World”. Identify the person and company.
  4. This phrase was coined by Yale Yirsch in 1972 in the Stock Trading Almanac. He was referring to the phenomenon of rise in stock prices in last week of December. What is the phrase?
  5. What is being blanked out?


  1. Which Indian company gets its name from the Gujurati words of Tiger and goat?
  2. Identify the logo.

Ans:- SUPER 30

  1. About 208 million copies are published in 43 countries consisting of 62 versions. The production facility is one of the largest in Europe. What are we talking about?
  2. Who runs India’s most watched YouTube channel of all time?
  3.  Whose ad


  1. In an attempt to sensitize workforce towards the travails of coal mines, this organization screened “Gangs of Wasseypur” in 27 project sites. Which company?
  2. Two names X and Y are missing from this list. Who?
    Steve Wood, Bob Wallace, Jim Lane, Bob O Rear, Bob Greenberg, Mark Mc Donald, Gordon Letwin, Andria Lewis, Marla Wood, X and Y.
  3. Which brand was coined by Alice Binney, wife of company’s co-owner by joining Craie, French word for chalk with ola, meaning oily?
  4. What was designed and patented in California by Dr Robert Hutson, a periodontist in 1950’s?
    Ans:-ORAL B
  5. Which company introduced “Good to Know” campaign in Hindi for Indian users to protect themselves from online information?
  6. Who is the title sponsor of Champions League T20 in South Africa to be held later this year?
  7. He is an independent member of Rajya Sabha and owns Asianet, Suvarna and recently purchased Kannada Prabha. Idnetify him.


  1. With which TN based company would you associate the following with:-
    Raja Ravi Verma’s Hamsa, 7 wonders of the world, Warli paintings, Thirukurai, Penance of Arjuna at Mahabalipuram.



  1. Which social networking, microblogging site developed by Google in 2010 was discontinued in 2011?


  1.  Connect- Image of Louis Chevrloet, Manchester United video and Image of Transformers movie-


  1. A village called Soda is located 60 kms from Jaipur. It falls in Tonk District and is one of the most backward districts. What is it’s claim to fame?


  1. Wundsch Weinding, that produces functional plastic parts and systems for automotive industries has a tie up with which Indain company?


  1. This person is Gyanchandani. What is he famous for?


  1. With which Indain store has Amazon tied up to sell it’s e-book reader Kindle?


  1. Image ofMobile toiletsduring London Olympics 2012.
  2. “_______ is a simple yet powerful verb which defines our Group and succinctly sums up the aspirations of our stakeholders and employees. When we spoke to customers across the world, all of them without exception expressed a strong sense of optimism about the future and shared a common desire to _____, to succeed and create a better future for themselves”. Fill in the blank.


  1. Connect- Image of Cincom R07, Old Compaq logo, The Dark Knight movie, United States Flight Sqaudron.


  1. It was introduced in Japan during 1964 Olympics and is nicknamed for  appearance and speed. What are we talking about?


  1. In 1917, it became Japan’ frist producer of vitreous china sanitary and is now the world’s largest plumbing products manufacturer. Which company?

Ans:- TOTO

  1. Image of meeting rooms ofKBNP



  1. Connect- Image of Ray, Airtel ad, Brand Union, GVK.

Ans:- Ray+Keshavan

  1. TATA International has a tie up with PUCCI SRL of Italy which is into leather manufacturing.  Which brand is it introducing?


  1. Mel Sampat started a dating site for all Apple users. It has over 27000 users of “Mac Heart” who must compulsorily own an Apple product and sign up through Safari. What is the name of the site?


  1. M&M launched its frist SUV called Quanto. On what platform did it design this car?

Ans:– XYLO

  1. The Milanese publishing Modo&Modo company introduced which brand of notebooks?


  1. Connect:- Travelport, Indigo ad, Accor, Hudson&Nellis.


  1. Image ofSergio Tacchini
  2. Tanishq recently launched a gold coin in honour of her. The proceeds would be donated towards her favoured causes of combating cancer and diabetes. Identify the person.



  1. Clue 1: Image of Google Maps showing it’s different locations

Clue 2:- Started in 1952 by Narayan Rao as Hot Chocolate Fudge Room.


  1. This outlet was established by British in 1908 and later taken over by MW Mahadeva.


  1. Clue 1:- Started in 1968 by SNS Rao

Clue 2:- Its patrons include Dr. Rajkumar and family as well as MF Hussain

Clue 3:-It has a Tavoli Garden that serves roti, idlis and filter ‘kofi’.



  1. Two French words that stands for over & more.


  1. Faye Miss Lingerie is the best known product.


  1. Started in 1979 by Jaiprakash Gaur.




Read More




The Ahmedabad Leg of ‘Tata Crucibles 2012 – The Business Quiz’ was held on 25th August at IIM, Ahmedabad. The day was Saturday and at 2:30 in the afternoon with a slight monsoon breeze blowing it was perfect weather for the ultimate business quiz. There were teams coming in from all over Gujarat, from Surat, Rajkot and everywhere in between. The venue was abuzz at the stipulated time with grey-top gentlemen who had taken an afternoon off mingling with their younger counter parts who still had a fresh out of college aura about them. In all their were around 50 odd teams from various companies like L&T, L&T Finance, IBM, Siemens, Adani, Neilsen, Vodafone, Thermax etc.

This year a change was introduced in the format, where in the number of prelim questions depended upon the no. of teams that turned up at a particular venue. Giri deemed Ahmedabad to have a little more competition than some other cities and so deemed 25 questions to be the right no. for the prelims. Another change was that the wildcard round was scrapped as 25 questions were deemed enough to separate the teams. The top 6 teams were to make it to the finals.

Prelim Questions:

  1. Name the cosmetic co. which has been featured frequently on TV recently and was founded by Darshan Patel who was co-promoter of ‘Paras Pharma’.


  1. Which auto major tied up with ‘Defiance Tech of Hinduja Group’ to setup a dedicated social media center? Hint : Its sales received a 12% jump after this and it’s a global co.


  1. Which co. has scholarship program called turning point? Hint: One of the largest computer educators in India and uses a sports person as brand ambassador.


  1. Which Indian IT CEP has charity called ‘sampark’? Hint: Was recently in news for authoring a book, among the top 5 IT co.s, started in a garage in Coimbatore.

Vineet Nayar

  1. Device pic:Nokia Luna headset
  2. Mumbai based ‘The shirt co.’ is exclusive franchise in India for which iconic clothing range and a legendary toy range associated with it which is a huge global rage?


  1. Which brand launched the Madagascar 3 series of watches in India?

Zoop from Titan

  1. Which union minister leads ‘Ceejay Group’ and so consequently is referred to as ‘Bidi Maharaj’?

Praful Patel

  1. In 1899 a patent was given to William Middlebrook for the design of X. He sold the patent to American firm, Cushman and Denison who trademarked it in 1904. Today X is a generic product. Hint: It is found without fail in each and every office.

Paper clips

  1. Logo ofVictorinox
  2. This magazine was founded in 1892 by Princeton Graduate Arthur Baldwin Turnure and backed by wealthy NYC residents. Magazine aimed to be a dignified, authentic journal of society and fashion. It was primarily pictorial and not textual.


  1. Name the co. whose 100 products dating between 1946 and 1958 are housed in the Smithsonian Institution. Its first invention was ‘The Wonderlier Bowl’. Hint: Cook in kitchen.


  1. Two women are part of the Forbes 2012 list of highest paid sports stars. First is Maria Sharapova. Name the second one who is an Asian.

Li Na

  1. Martin Nodell the creator of the ‘Green Lantern’ is credited with creating a famous ad icon which is known for the ‘tummy poke’. Hint: Every ad featuring this character ends with a tummy poke and the character going into giggles.

Pillsbury Dough Boy

  1. Picture of Rock of Gibraltar. Asked to identify the logo inspired from it.

Prudential Financial

  1. What in India was named after the first spacecraft to land on the moon reflecting the promoter’s vision of the enterprise being the first and foremost in all its chosen fields?

Apollo Hospitals

  1. Kenneth Daigneau, an actor from NYC won 100$ for suggesting a name to Hormel Food. Hint: Hormel foods own this 4 letter word that’s popular in the modern world


  1. How do we know the dry goods store, ‘The Golden Rule Store’ which was previously owned by T.M.Callahn. (Hint: The store gave discount on cash and confusion on name comes from James Cash)

JC Penny

  1. Abram Games is famous for logo of the ‘Festival of Britain’. He also created first identity of a media conglomerate that was earlier known as ‘Bats Wings’.


  1. Pic of LN Mittal’s Son
  2. It was the brainchild of Lt. Gen. Harry Lumsden and was first used by the Corps of Guides which was the most famous of the regiments of the Indian army during British rule. Hint: It is still used in India.


  1. SS Nadkarni, RH Patil and Ravi Narain gave up their jobs in IDBI bank in 1992 to find and promote a financial institution as a corporate body.  Which institution?


  1. It was started in 1980 by Prakash Lakhani with 4 stitching machines and was registered as M/S Ganga and Co. Hint: Created a huge vertical for kids in the word of apparel.

Gini and Jony

  1. Daniel M Lewis founded this in 1998 with his Prof. F Tom Leighton and fellow graduate Jonathan Seeling. Daniel died in 9/11 aboard the American Airlines flight.

Akamie Technologies

  1. The scooter model Yamaha Ray is promoted by which Indian actress. Hint: She was chosen for agility and fitness.

Deepika Padukone

Finalists were:

1. Anand Ladgaonkar and Nikhil Shah – Thermax Ltd

2.Sumit Bengali and Kaushik Ghosh – Gujarat Gas Co. Ltd.

3.Mohit Raj and Sashwat Omar – Petronet LPG

4.Sushim Mohanty and Nikhil Soni – Vodafone

5.Mahesh Manjawala and Mayur Rana –Triton Communications

6.Kushan Patel, S Meghashyam – Endeavour Careers Pvt Ltd.

For the finals Pickbrain had made another change. Every city was to have a different format in the finals. This was done to ensure that contestants prepared for a quiz and not a particular round.

The first round in Ahmedabad was ‘Tips and Tricks’. It was a 12 question round with 6 clockwise and 6 anticlockwise. As a question is being read, any team can hit the buzzer and try for it. The buzzer hitting team will get the question at scoring pattern +10/-5. If nobody hit the buzzer it would go to the team that it was intended for a +10. Passing was +5. No negatives if you didn’t hit the buzzer.

Round 1:

1.Name the billion dollar cloud computing business started by Marc Benioff, who is a former Oracle executive. Ans: Salesforce.com

  1. Connect: Bruce Lee, Singapore $10, Bhawani Textiles and Rowdy Rathore. Ans:Dollar Club Hosiery.
  2. David A Pendlebury is a history graduate. He has been predicting Nobel winners since 2002 on the basis of number and influence of papers, citations etc. for a particular company. Which co.? Ans:Reuters
  3. At Detroit Auto Show, Tata’s EMO was on display. Where does the word EMO come from? Ans:Electric Motion
  4. Photo of Vineet Nayar (HCL CEO) and Vineet Nayar (MAHINDRA-SATYAM CEO). Id both.
  5. Which e-commerce giant partnered Tata Docomo to launch Deal Zone? Ans:Snapdeal
  6. ID the device. Steve Jobs holding aloft an envelope. Ans:Macbook Air
  7. X went public in 1971. Y also went public on the same day. One year later X’s share prize was twice of Y. The stock market analysts observed that “Wall Street has spoken: Its memories over mammaries.” Id X and Y. Ans:X-Intel, Y-Playboy
  8. Visual Connect leading to answer asAshok Leyland.
  9. Which is the first Indian jewelry brand to be sold at Harrod’s, London? Ans:Amrapali
  10. The CEO of which company tweeted: “Today’s my last day at ____. I’ll miss it. Seems only fitting to end on a #haiku.” Ans:Jonathan Schwartz of SUN Microsystems.
  11. Ad for the coolest job in the world. References to going to pubs, parties and like. Which co.? Ans:Sab Miller

Round 2: Business Appraisal

It was 8 questions all straight on buzzer.

  1. Connect: Purple club, Subroto Roy Sahara, Tokangi and Jack Fruit. Ans:Durian, durian is another name for jackfruit.
  2. Tata entered which country with 4*4 trucks recently? Options: Malaysia, South Africa or Singapore? Ans:Malaysia.
  3. Students of Ecole Centrale, Paris collected this object from the streets. Many doing so after intense drinking and these objects then became the inspiration for what? Ans: VLC logo.
  4. Count Francesco Bracca was an Italian who was world war 1 ace. What was his contribution to business in Italy? Ans: Ferrari logo.
  5. X approached Dr. B C Roy for financing. B C Roy took out money from the funds of the public works department citing that the project would benefit roads as its name sounded such. Which ‘project’ which was not even remotely associated with roads? Ans:Financing of Pather Panchali.
  6. Visual connect on Chupa Chups logo.
  7. Borgeaud is a marquee Swiss watch maker which developed a special watch which had Indian influence in one of the things it could tell. What was the Indian thing that it could tell? Ans: Rahu Kaalam

Round 3: A round of 3 questions. No. of blanks in the answer told how many letters the answer it had. If answered within 30 seconds, then score is +15 else +10. On buzzer and wrong answer is -5.

  1. Connect: Rakesh Malhotra, Navneet Kapoor, Sunil Bhalla, Schneider Electric, Sachin Tendulkar.8 letter answer. Ans:Luminous
  2. Connect: Divya, Fastest Growing, US Army guide. 8 Letter answer. Ans:Pinterest
  3. Connect: Leslie Scott, 1970’s, Swahili for ‘to built’. 5 letter answer. Ans:Jenga

After 2 hours grueling quizzing the results was out. The team from Endeavour careers created a record by being the first team to cross 100 points in a city round with 115 points. The second team was Petronet LNG at 15 points.

This review is credited to Aditya Akhauri, a quizzing enthusiast who witnessed the event.


Read More

Review of Askqance 2012 By Daksha Ballal July 25, 2012




At the outset, you would think if Karnataka Quiz Association picked the right weekend to host their annual “ASKQANCE “quiz event which happened on July 21st. After all, this was the weekend of “The Dark Knight”- the movie that has captured the attention of all age groups. You wouldn’t expect students from Middle and High school to spend close to an entire Saturday at a quiz event. Not to forget to mention under-graduate and post-graduate students. They would have probably preferred to occupy the seats of Inox or PVR to catch their superhero. Right? Well, this is Bangalore- the traditional quizzing hotspot in the country. And when an organization like KQA hosts the event, people surely turn up. Hence, it was absolutely great to see a crowd of close to 200 people throng St. John’s auditorium- venue of the event. Organizing one quiz event is a tough task in itself- but to pull of 4 quiz events in a single day requires expertise which the team of KQA has in abundance. Probably this was the USP of the event- 4 in 1 day!!!! So if you were a quizzing enthusiast, this would have meant a bonanza.

Teams from across the country attended the event.

And they were from the premier institutions too. NITK, Surathkal had two teams and so was a team from BITS PILANI, Rajasthan present. Rounds were innovatively named as Currency Affairs– where all questions were based on quirky facts relating to coins. So if you were a numismatist, you would have been juggling with this round!!!! And then there was the Derailer- where teams could choose to target each other with questions relating to specific themes. There were a lot of historical facts and one really had to put on their thinking caps to work around the clues. Now that’s the essence of quizzing. Teams that were able to crack the tough questions missed out on the relatively easy ones. To catch them saying “Oh Noooo” was priceless.  Nevertheless, it was a competitive event and even though there could be just one winner, all those witnessing the event went home soaking in the rich knowledge that “ASKQANCE’ had to offer.



Q1. This coin was released in 2001 commemorating a fictional character. Who?

Ans 1: HEIDI

Q2. A fourth grader from Arizona, Sofi Collis won an essay writing competition organised by X which included this excerpt- “I used to live in an orphanage. It was dark and cold and lonely. At night I would look up and see the sky and I felt better. Thank you for the spirit and opportunity.”

Identify X and what happened subsequently?

Ans 2: X is NASA and the competition was organised to name their Mars Explorers. Hence, the name Spirit and Opportunity from the winning essay.


Q3. This symbol is the trademark of Kuwait Petroleum International. The company’s products are sold in some countries under this symbol. It adorns the gas stations as well. What is the symbol?

Ans 3: Q8(Just like Kuwait!!!!)


Q4. These houses are a common feature in North East England. The colours of these houses are derived from a bird and the supporters of the local club around this area are referred to the same name. What is it?

Ans 4: MAGPIE HOUSES. The club is Newcastle United who play in the English Premier League.  This is the magpie bird.

Q5. This term is a sharp object that could damage ships and was found in freshwater. Later, it became a common in the aviation business. What was it?

Ans 5: SNAG.


CLUE 1:- This Company derives its name from a middle age instrument and supplies audio components to NISSAN.

CLUE 2:- In 2005, it staged ADDZEST- a product presentation for media companies and distributors in the USA. Which company?


Q7.  David Bowie turned down the offer saying it was inappropriate to what business he did. Lennon, Moore, Vanessa Redgrave and Huskey have followed suit. Which Indian has done the same thing?

Ans 7: Rabindranath Tagore refusing the Knighthood as a protest against Jallianwala Bagh massacre of 1919.

Q8. Etymologically, the term originated as a Christ reference representing the sufferings of Jesus crucified. It is also used as an informal label applied to someone regarded as excessively sympathetic, liberal in a political sense, or both. The below picture captures the term the best and the flower is called as “The Plant of Romance”. What term?




Read More

QuizWorks Launches “I am a Quizzer” Campaign! July 20, 2012


With a view to celebrate the spirit of quizzing, and the quizzing community, Quizworks launches “I am a Quizzer”  campaign. This campaign defines the attitude a quizzer carries, and reflects his/her passion towards it. A quizzer to us, is intense, often opinionated, curious and can easily stand his ground in any discussion. He is ‘You’ and this campiagn is our humble attempt at lauding you for being what you are.

The “I am a Quizzer” campaign runs digitally, featuring some of the passionate quizzers present across the nation, like Diptakirti Chaudhuri, a marketing professional at a leading media organisation, Loveleen Misra – an engineering design manager at a leading automotive company and Aviral Dasgupta, a student at one of the top schools of the country.






But in affect, this campaign is to celebrate each and every quiz enthusiast – past and present. And QuizWorks, as one of the fastest growing quizzing companies in India, feels proud to be part of such a community. In a country like India, where Knowledge has been celebrated across centuries we beleive that everyone has a quizzer within them and the campaign aims at helping people find it.




 Expressing his views on the launch, Mr. Raj Dam – Founder, QuizWorks says

“I am a Quizzer apart from being a quizmaster and I love the fact that I get to learn so many things through it. This campaign aims to help people find out the quizzer within them”

QuizWorks would love to have you express solidarity to this campaign by sharing it with your friends and family, posting it as your FB cover pic for a day and in any other form that you can. Happy Quizzing!



Read More